WCAG 2.2 AA · ADA · Section 508
Your site is turning away customers you'll never hear from.
69% of shoppers with access needs abandon a site they find hard to use. Only 8% ever tell you why. I find exactly what's blocking them — and tell you how to fix it in plain English.
Free, no obligation, and no follow-up if you'd rather not.
Buttons with no name A screen reader announces "button" — the customer can't tell if it adds to cart. Found on 5 of 5 pages.
Images with no description Product photos are silent to blind shoppers. 38 images affected.
Text too faint to read Below the 4.5:1 minimum. Hard for older and low-vision customers.
- 69% of disabled shoppers click away from sites they find difficult Click-Away Pound Survey, 2019
- 8% of them ever contact the business to say why Click-Away Pound Survey, 2019
- 3,117 US federal web accessibility lawsuits filed in 2025, up 27% Federal court filing data, 2025
It doesn't show up in your analytics
That's what makes this different from every other problem on your site. A customer who can't check out doesn't fill in a survey. They leave, buy elsewhere, and your dashboard just shows a bounce.
01
They can't finish checkout
A button with no name reads as just "button" to a screen reader. Your customer has no idea if it adds to cart or empties it.
02
They go somewhere else
83% of shoppers with access needs stick to sites they already know work. 86% have paid more elsewhere rather than fight a difficult site.
03
Then the letter arrives
Around 70% of the 3,117 lawsuits filed last year targeted online stores. Most arrive as a demand letter, not a court date.
How it works
No forms to fill in, no sales call to sit through, nothing installed on your site. Here's the whole thing.
You send me your URL
That's it — one line in an email. I don't need access to your site, your admin panel, or anything else.
I check five pages, free
You get a short summary within a business day: the three biggest barriers and how many others turned up. Yours to keep.
You decide what's next
Fix it yourself, hand it to your developer, or have me do the full audit. If it's not for you, that's genuinely fine — no follow-up.
What is this actually costing you?
Put in your rough monthly online revenue. These are estimates built from published research, not a promise — but they show the shape of it.
Estimated annual exposure
- Revenue lost to click-away, per year
- $33,120
- Typical demand-letter settlement
- $5,000–20,000
- Legal defense if it goes further
- $10,000–50,000
- A full audit with me
- $750–1,500
Click-away figure = revenue × access-needs share × 69% (the proportion who abandon difficult sites, per the Click-Away Pound Survey). Settlement and defense ranges are published averages for US ADA web cases. Your actual numbers will differ — this is an order-of-magnitude check, not a forecast.
What you actually get
An audit against WCAG 2.2 Level AA — the standard US courts and the Department of Justice apply. Written so you can read it and your developer can act on it.
Every barrier, ranked
Not a raw tool dump. Each issue is ranked by how much it actually hurts a customer, so you fix the worst first.
Fix instructions, not just problems
Specific guidance your developer can work straight from — with an estimate of the time each one takes, so you can budget.
Real human testing
I go through your site with a screen reader and keyboard. That covers the ~32 requirements no automated tool can check.
Proof it got fixed
A re-test afterwards confirming in writing that the issues are cleared — dated evidence you acted.
Pricing
No subscriptions, no lock-in, no per-page surprises.
Free check
$0
5 pages, 1 business day
- Your three biggest barriers
- How many others I found
- No obligation, no follow-up
Full audit
$750–1,500
Your key pages and flows
- Every issue, with fix instructions
- Manual screen reader & keyboard testing
- Prioritised, costed remediation plan
- Dated written evidence
Quarterly re-test
$200–400
Every 3 months
- What's been fixed since last time
- Anything new that's crept in
- Ongoing proof of good faith
What I won't tell you
No plugin makes your site compliant overnight. Automated tools catch roughly 40% of what the standard requires. The rest needs a person making judgement calls.
Anyone selling instant compliance is overselling. In January 2025 the Federal Trade Commission fined one such vendor $1,000,000 for exactly that claim, and courts have repeatedly found those overlay widgets make sites harder to use, not easier.
You'll get an honest picture — including what I couldn't determine and why. That's the whole point.
Hi, I'm Jonathan
I test websites for the barriers that stop disabled people using them — missing labels, unreadable text, checkouts you can't complete with a keyboard.
I started doing this because the industry around it is genuinely bad. Vendors sell plugins that promise instant compliance and don't deliver, and small businesses end up paying twice: once for the widget, then again when someone sues them anyway.
So I do the opposite. I tell you exactly what's wrong, what I couldn't check, and what it'll take to fix — and if that's more than you need right now, I'll say so.
Ask me anything. I answer my own email.
Questions
How long does an audit take?
The automated scan takes minutes. The manual testing — screen reader, keyboard, forms, checkout — is where the time goes. Most sites come back within 3–5 business days.
Do I need to change my website platform?
Almost never. Most issues are missing labels, poor contrast, or markup problems that get fixed in your existing theme or templates. Shopify, WooCommerce, Squarespace, custom builds — all fine.
Can't I just install an accessibility widget?
Please don't. Those overlays are the ones the FTC fined $1,000,000, and courts have found they interfere with the screen readers they claim to help. Businesses using them have still been sued. They also cost more per year than a one-off audit.
Will this make me legally compliant?
An audit tells you where you stand and what to fix; compliance comes from doing the fixing. I'll be direct about what was tested, what passed, and what still needs work. Anyone promising guaranteed compliance from a scan is not being straight with you.
What if you find nothing?
Then you get that in writing, and it's genuinely useful — it's evidence of good faith if anyone ever raises a complaint. In practice it's rare: every site I've tested so far has had something.
Who actually does the work?
I do. You're not being handed to an account manager, and nothing gets outsourced. If you have a question about a finding, you're talking to the person who wrote it.
Curious where you stand?
Send me your website address — one line is plenty. I'll check five pages and send back what I find, usually within a day. No catch, no pitch, and no hard feelings if you just want the free bit.